Documentaries · Content · Commercials
A point of view. A world of possibility.
Storytelling can dazzle. Entertain. Endure.
01 A point of view
“José, make a point.
What is the point
you are trying
to make?”
Long before MAKE A POINT had a name, storytelling, creativity and innovation were part of José Enrique’s family.
His mother’s uncle and godfather, José Ramón Quiñones—“Padrino Mon,” as she affectionately called him—was an attorney, civic leader and media entrepreneur. Already the owner of WAPA Radio, he ventured into television, founding WAPA-TV, which began broadcasting on May 1, 1954. A new world of images, voices and possibilities was entering Puerto Rican homes.
His ambition extended to the places where those stories could be made. WAPA developed studios of its own, expanding its capacity for original programming and creating more opportunities for local producers, performers and storytellers to bring their ideas to the screen.
Creative ambition was matched by a sharp understanding of audiences. When Telemundo premiered Ante la ley, Puerto Rico’s first telenovela, WAPA launched its own, Mar Brava, that very same day. It was a bold move in counterprogramming: putting one continuing story in competition with another for the audience’s attention and loyalty. That strategic move helped make the telenovela a nightly appointment in Puerto Rican homes—stories that families followed, discussed and returned to, shaping prime-time viewing for decades.
That appetite for innovation continued at the station he founded. In 1966, WAPA pioneered color television in Puerto Rico, airing the film Strangers When We Meet, directed by Richard Quine and starring Kirk Douglas and Kim Novak. Color brought another dimension to the experience: the atmosphere of a place, the detail of a face, the emotion within a scene—drawing viewers deeper into the story.
His founding vision had given Puerto Rico a window to the world—and a stage for its own stories.
For José Enrique, that legacy carries a lasting responsibility. Stories inform and educate. They entertain, challenge assumptions and reveal perspectives we might otherwise never encounter. They help us understand one another and recognize something of ourselves.
They also connect generations. Through stories, we pass on the pride of where we come from and the possibility of who we might become. We give new generations something to carry forward, keeping alive the hopes, dreams and experiences of those who came before us.
His mother helped turn that inheritance into a discipline. She would often ask, “José, what is the point you are trying to make?” She was teaching him to pause and think before speaking: to know what he wanted to say, why he was saying it, and what he wanted others to understand.
That discipline has guided José Enrique through a career in advertising, marketing and production, working on both the agency and client sides. His journey includes Young & Rubicam, Foote, Cone & Belding, Grey Advertising, Publicis and GlobalWorks, followed by a leadership role at Comcast/NBCUniversal. Across those experiences, cultural understanding and human connection have remained central to his work.
Today, that legacy finds its next expression in MAKE A POINT: creating room for stories to develop, bringing a human point of view to their telling, and giving them the clarity, craft and feeling to stay with an audience.
Read the CSQ interviewOpens in a new tabWhen the point lands,
the audience takes over.
Selected collaborations from José’s career.
José has been fortunate to work alongside remarkable directors and creative teams in the U.S. and internationally. From each, he has learned a different way to listen, to observe and to give a story its own rhythm: how a performance becomes believable, how an image holds an emotion, and how a small cultural detail makes a story feel true.
Among many others.
“For me, Michael Gracey is one of the most brilliant and innovative storytellers working today. He combines cinematic imagination and technical mastery with an extraordinary instinct for music, movement and performance.
“Having worked with him twice while leading multicultural marketing at Comcast, I’ve experienced firsthand his deep understanding of cultural nuance. He brings sensitivity to the relationships, identities and sense of belonging that give a story its emotional truth.
“Across commercials and feature films, his visionary approach creates spectacle with emotional depth—stories that surprise us, move us and stay with us.”
His career has also brought him together with actors, recording artists and television personalities across advertising and entertainment. Those experiences have reinforced his respect for the sensitivity, presence and generosity that turn a performance into a connection.
Among many others.
These collaborations span José’s agency-side and brand-side career, including advertising and entertainment campaigns, as well as concert series.
José’s career recognition
Across his career in advertising and marketing, José and the teams he has worked with have earned hundreds of industry awards and recognitions for creativity, strategy, effectiveness and cultural relevance.
Opens in a new tabCannes Lions
Opens in a new tabEffie Awards
Opens in a new tabLondon International Awards
Opens in a new tabJay Chiat Awards
Opens in a new tabECHO Awards
Opens in a new tabREGGIE Awards
Opens in a new tabANA Multicultural Excellence Awards
Opens in a new tabNAMIC EMMA Awards
Opens in a new tabCommunicator Awards
Opens in a new tabDavey Awards
Opens in a new tabADDY Awards
Opens in a new tabFIAP
Opens in a new tabCúspide
Opens in a new tabFestival del Caribe
Opens in a new tabSME Awards
Opens in a new tabLGBTQ Ad POP AwardsThese honors relate to José’s career and the teams he has worked with.
02 Our point
Clarity is a creative act.There are countless stories, perspectives and possibilities. Our work is to bring the stories that matter into focus.
Whether we are developing a documentary, shaping original content or bringing a commercial to life, we begin with people: how they see the world, what they feel and what stays with them. Curiosity, cultural understanding and intention guide every choice.
Every choice has a purposeA look. A hesitation. A silence.
The precise human truth03 Documentaries & content
Human stories. A distinct point of view.Three lines of business
Development and production of documentaries rooted in real people, culture and a clear point of view.
Development and production of original content shaped around character, emotion and a distinct point of view.
We are developing our first documentary proposals and grant applications. Human stories that ask us to look closer.
Explore a story together Early development · No completed films announced.04 The Human Point
A new production company.
First documentary proposals and grants.
Our point of view is taking shape.
AI-generated image. Visual study, not a client project.
A startup’s vision, not a completed film portfolio.
Documentary concepts (Working titles subject to change)
Ideas under exploration. Titles and public details remain subject to approval. No completed films, secured funding, or production commitments are implied.
05 Commercial production · U.S. representation
MAKE A POINT represents PEZ GORDO and REEF in the United States for commercial projects.
MAKE A POINT is the U.S. point of contact for agencies and brands, leading relationships, business development and project coordination. PEZ GORDO brings directors and production teams; REEF brings editorial and postproduction.
Cultural insight guides the idea. Craft shapes its expression. Technology opens new possibilities. Together, they help us create distinctive work that inspires and connects.
Represented in the U.S. by MAKE A POINT
PEZ GORDO is an independent production company with an international production network, a diverse roster of directors and extended-reality capabilities. Its directors and production teams bring agency and brand ideas to life.
Editorial & postproduction
MAKE A POINT represents REEF in the U.S. for editorial and postproduction on commercial projects. REEF helps shape each story into its final form, with attention to what the audience feels and what stays with them.
MAKE A POINT, PEZ GORDO and REEF are independent companies. Together, we connect U.S. agencies and brands with directing, production, editorial and postproduction. Scope, responsibilities, approvals and contracting are agreed for each project.
Tell us what you want people to feel, understand or see differently.
06 How we work
Agencies and clients bring the strategy and the creative idea. Together with directors, talent, and craftspeople, we translate that idea into something people can see, hear, and feel.
Casting. Performance. A cultural cue. The space between two lines. The smallest choice can change what an audience feels.
Cinematography, production design, sound, and rhythm give an idea its physical life. Every decision belongs to the story.
Where we hold. Where we cut. What we leave unsaid. The edit shapes how the point lands.
Meaning lives in gestures, relationships, and the details of a place. We bring attention to those details.
07 Start a conversation
Bring your point of view.